Overview
News release writing tends to be the focus for many PR professionals and features are often neglected as an area for skills development. This course is designed for in-house and consultancy practitioners who want to start to write, or to write better, features for in-house publications and trade and specialist press. It also looks at how to submit concepts for features to editors of consumer and other publications. Delegates are requested to bring with them a feature they have written, for one-to-one critique with the trainer during the workshop.

By the end of the programme, delegates will:

• get a feel for what is needed to create a good feature that reads well.
• be able to write synopses for features for submission to publications
• be able to structure and to write a basic feature.

Delegates are encouraged to put into practice what they have learnt as soon as they return to the workplace, and post-event support is offered when they tackle their first feature article.

1 Day Course

Topics

1. The difference between writing news stories and features
2. Why features are important in PR programmes
3. Common types of features
4. Editorial policy on features
5. The feature brief
6. Developing a writing style for features
7. Structuring features
8. Thinking visually