Overview
This course examines the role of internal communications as a strategic function in organisations. It firmly places employee communication at the heart of the organisation, and explores ways in which to engage and involve employees in business goals.

In particular, the crucial role that managers play in internal communications is looked at, as well as the barriers to effective communication. Theoretical models are used to illustrate why and how employee communication is adopted. Ownership of internal communications is also discussed, as well as the role of the chief executive in the process.

Learning Outcomes:
Delegates will gain a clear understanding of the new vision of internal communications, from a tactical to a strategic function. Guidance will be given on how to involve managers in internal communication programmes and in setting effective internal communication strategies.

Insight into the importance of putting emotional engagement with staff high up the agenda will be gained. New ways of communicating with staff will be learnt, as well as the importance of the psychological contract. Key factors relating to change management will be discussed.

1 Day Course

Topics

1. The role of internal communication in organisations
2. How internal communication sits between HR and PR
3. Change management
4. How to engage with staff emotionally
5. The role and accountability of managers in strategic internal communication programmes
6. The role the intranet plays in internal communication
7. Conduits for internal communication – newsletters, intranets, road shows etc