Overview
This practical workshop is designed for those who are new to writing for the media. Delegates will discuss topics and angles for news stories, and look at the structure and content of a news release. Good and bad news examples will be examined and delegates will establish how these can be adapted to fit the needs of different media.

Learning Outcomes:
Through practical exercises and group discussions, delegates will gain a working insight into how different magazines and newspapers are put together and how to contact a journalist. Delegates will gain a thorough understanding of writing news releases for different types of press and will learn how and when to contact journalists to sell-in a feature.

1 Day Course

Topics

• The press – structure, various needs of different types of journalists, the editorial process, and how and where PR practitioners fit in
• Topics and angles for a news story
• News release structure
• Good and bad news stories
• How to adapt for the different types of press
• Introduction to feature writing and photo stories
• Practical hands-on tips for maximising press release coverage